Thursday, October 22, 2009

For the love of type


New Uglier Font, originally uploaded by Jamie Latendresse.

Have you heard about IKEA change their branding typeface from FUTURA into VERDANA?!!
I know… it's insane, or was it a joke?!!!!!

Won't believe me, read the article from TIME magazine, here. Join the great discussion at Typophille. Read Jamie Latendresse blog post, Why Verdana, Why IKEA, WHY? (my reaction was the same).
The photo above was created by him.

To release your frustration, try enjoy watching this short movie!

I'm amazed that there're people who willing to give their time to make this happening. Try to understand dingbats… LOL.

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