RAYLIA Designs New Spring Catalogue 2007

These are glance of my freelance work that I will be working on. It is still a concept, has not been approved by the Client yet. I just got this job very recent and it is a very urgent job. I just can’t understand why my client haven’t made up their mind yet. Honestly, they are really running out of time.

RAYLIA designs is a family business that has been running over 30 years of retail bridal experience. They are authentically Australian designers. They also have been successful selling the dress over to US, Canada and Europe, which the catalogue has became an important marketing tool promoting their designs. The gown designs are beautiful but affordable. Honestly, I am telling the truth. The quality and designs are value well above their moderate price range. But for this new seasons, the are going to launch new bridal gowns that will be targeted to more high-end market.

My main job is to design templates for the catalogue where they can just place the captions for every gown. It needed to simple so it could be done easily. My whole idea behind this is to create minimalist and elegant catalogue that would then embrace the luxury and the beauty of each gown. Thus, Mrs. Eaves is used throughout the catalogue, as it is a very sophisticated font that can be used in various applications.

There are two catalogues, the Bridesmaid and the Bridal. Each catalogue will be around 100 pages in A3 size which will use ring binder. And I’m thinking to use silver ring and print on Monza satin recycled for the Bridesmaid catalogue and Monza gloss recycled for the Bridal catalogue, all in 250gsm. The cover will be cello-glazed on 300gsm. I feel that both catalogue need to give a different impressions. Since the Bridal has more the luxury and the purity, which high gloss is very suitable to enhance the richness of the details. On the other hand, the Bridesmaid dress has more colour and vibrant, so by using soft matt paper it will make the photos more alive rather than looks artificial and cheap.

However, it’s all just an idea yet. Who knows what it will actually end up, I hope I could design the whole catalogue. Tell me, your opinion about the design….

Source: www.rayliadesigns.com

Under The Leaf Chapel…

It is little bit awkward that I am blogging about this chapel, not just a chapel though, it’s a wedding chapel. Since lately, I was very loathe about wedding stuff. Now, I founded my self imagine my own wedding under this chapel. I was enchanted by the graceful of the architecture. It named Leaf Chapel because it is formed by 2 leaves – one glass, one steel. It designed by Klein Dytham and it is located at Kobuchizawa, Japan with beautiful views to the southern Japanese Alps, Yatsugatuke peaks and Mt.Fuji.

The interior inside the chapel is encapsulated by a light green flower motif from the cast acrylic benches which giving it the pattern a somewhat soft watery effect. When seen from the back of the chapel and against the pond through the open veil the impression is of many water plants blooming in the pond. Or when the veil is down, a flower field, which seems to sway in front of the white background. Unfortunately, it wasn’t shown clear enough from the picture.

The white steel leaf, perforated with 4700 holes, each of which holds an acrylic lens, is similar to bride's veil made of delicate lace. The Light filters through the lenses and projects a lace pattern onto the white fabric inside. Throughout the day as the sun turns, the projected pattern naturally changes to create a myriad of different lace patterns on the inner lining of the veil creating a marvelous background to the wedding ceremony.

A moonlight wedding ceremony at the Leaf Chapel can be dramatic too as a warm floodlight shines through the acryl lenses of the veil revealing yet another astonishing lace pattern. On lifting the veil, a sea of candles awaits the guests on the lawn across the pond. When the veil closed, a light shining from the inside chapel becomes a huge yet delicate lantern.

I really love this whole design of the chapel especially the graceful of the lace pattern reflecting from the light. The size of the chapel is also just big enough to invite just our intimate relatives. Honestly, I would prefer a small wedding ceremony in a quiet and sacred place, which made the Leaf Chapel a perfect place to be. Well, the next step is I just need to find the right groom xp

Source: www.klein-dytham.com/architecture