Friday, November 16, 2007

SPOT IT ON!



I recently spotted this Innovation Entrepreneur book at work, when my work friend needed to do a marketing brochure. It's a book designed by Wiley in the UK. We were admiring the circles that it actually looks quite unique. Then, later at night I found this Idea Spotting by Sam Harisson.

I am not so sure how Sam Harisson's book supposed to help, but I guess it does work! One of the exercises that he recommends to get the creativity started is to Be a Borrower. He said the next big idea is out there you just need to know how to spot it on. I found some of the excerpt from How magazine blog, which you can read in here.

I am pretty sure that the designer who designed the book spotted this Idea Spotting book somewhere or he/she even have the book on his/her desk. It is our nature as designers to be inspired by our surrounding. So I won't question the similarity between both books any further. Also. I still liking the overall looks of the book cover. It gives some colour in the boring business books cover. And definitely the designer have done much better job than the US edition (that I can't barely stand to posted in here).

Then again, it gives me enough reasons to check the Idea Spotting book on the weekend. The review on amazon wasn't bad either.

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