These are glance of my freelance work that I will be working on. It is still a concept, has not been approved by the Client yet. I just got this job very recent and it is a very urgent job. I just can’t understand why my client haven’t made up their mind yet. Honestly, they are really running out of time.
RAYLIA designs is a family business that has been running over 30 years of retail bridal experience. They are authentically Australian designers. They also have been successful selling the dress over to US, Canada and Europe, which the catalogue has became an important marketing tool promoting their designs. The gown designs are beautiful but affordable. Honestly, I am telling the truth. The quality and designs are value well above their moderate price range. But for this new seasons, the are going to launch new bridal gowns that will be targeted to more high-end market.
My main job is to design templates for the catalogue where they can just place the captions for every gown. It needed to simple so it could be done easily. My whole idea behind this is to create minimalist and elegant catalogue that would then embrace the luxury and the beauty of each gown. Thus, Mrs. Eaves is used throughout the catalogue, as it is a very sophisticated font that can be used in various applications.
There are two catalogues, the Bridesmaid and the Bridal. Each catalogue will be around 100 pages in A3 size which will use ring binder. And I’m thinking to use silver ring and print on Monza satin recycled for the Bridesmaid catalogue and Monza gloss recycled for the Bridal catalogue, all in 250gsm. The cover will be cello-glazed on 300gsm. I feel that both catalogue need to give a different impressions. Since the Bridal has more the luxury and the purity, which high gloss is very suitable to enhance the richness of the details. On the other hand, the Bridesmaid dress has more colour and vibrant, so by using soft matt paper it will make the photos more alive rather than looks artificial and cheap.
However, it’s all just an idea yet. Who knows what it will actually end up, I hope I could design the whole catalogue. Tell me, your opinion about the design….
Source: www.rayliadesigns.com
1 comment:
I actually deleted couples of the design that i posted before. Since they might going to use the concept for the new catalogue next year. I feel its ethically unappropriate to post them. They end up pay me btw, although they didn't use the concept. They are good people, hope to work with them again...
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